The week in review (Salesforce buys Attic Labs & the move into Salesforce Tower begins)

Salesforce Tower in the San Fran skyline

This week in Salesforce Briefs, we jump into the latest news from the Salesforce ecosystem.  This week we see Salesforce back on the acquisition path acquiring Attic Labs.  Salesforce also not happy with resting on its laurels, has also has announced plans to be a $64B company.

To top it off this week, the move into Salesforce Tower has begun and we also learn that Salesforce is planning to ditch the Oracle databases…  So read on for all things Salesforce this week.

First acquisition of 2018: Salesforce buys Attic Labs

Remember the buying spree Salesforce went on in 2016?  Part of that buying spree, was the acquisition of Quip for US$750m.  But today, Salesforce announced a new companion to the Quip family by buying Attic Labs.

noms from Attic Labs
noms from Attic Labs

Who are they?  Well Attic Labs had an open-source product called Noms.


Aside from a cute logo, Salesforce bought Attic Labs for the product itself which is a decentralised database.  Allowing users to synchronise any changes made to a shared document, even when a users are offline for any duration of time.

If you have seen any demo of Quip, one of the platforms key features is the ability to share documents and sync changes.  So Noms will no doubt allow Salesforce to take the Quip platform even further in the future.

(Refer Crunchbase for more.)

Salesforce revenue growth targets… Target for $60b set!

Salesforce has never hidden its lofty ambitions when it comes to revenue targets.  Announcing at Dreamforce this year they on track for the $10b revenue target for FY17/18.  But in news this week, Salesforce are setting their revenue target that by 2034 they will achieve $60b in revenue!

Photo: Brent Leary, CRM Essentials (Sourced from Techcrunch)
Photo: Brent Leary, CRM Essentials, Sourced: Techcrunch

Personally my mind can’t even comprehend that figure.  That is the GDP of a small country!  Luxemberg, Panama, Costa Rico and Uruguay all have around $60b in projected GDP for 2017.  And that $60b is Salesforce’s own revenue target, not how much the Salesforce ecosystem would contribute across the world…

(Read more over on Techcrunch.)

Salesforce move into Salesforce Tower

Salesforce started the process of moving into the new Salesforce Tower in San Francisco this week.  The 61 story building, which towers over the San Francisco skyline is anything but ordinary.  So in typical Salesforce fashion, it wasn’t any ordinary office relocation.

To mark the occasion Salesforce had a DJ on-site to help get the party started, staff had an opportunity to also dance next to an augmented reality version of Cody.  I mean who wouldn’t want to dance alongside an augmented reality version of Cody?

What a way to start your day in a new office!? 🙂

(Read more here.)

Salesforce to ditch Oracle?

Since time began (well at least for our Salesforce-world), Salesforce and Oracle have been at loggerheads with each other… Well more so Marc Benioff and Larry Ellison.  But truth be told, underneath Salesforce is an Oracle database powering every transaction that gets processed.

Salesforce has been using Oracle technology to build the platform, and in the process still contribute hefty sums of money to Oracle’s revenue.  Due to this system architecture – which sits underneath Salesforce’s own platform – there are a number of limitations to what Salesforce can ultimately develop.

This can explain some of the ideas we see on the IdeaExchange, and why we think it could be such a simple change to make, it still seems to stall and not get delivered. You can listen a panel allude to some of the restraints they have on the platform in the True to the Core discussion from Dreamforce this year.  Along with a number of really useful insights into the future of as a platform…

But getting back on track, the tide might be turning and Salesforce is apparently looking to develop its own base database and remove Oracle from the picture.  What this means in the long term, should be a more responsive platform overall and give Salesforce more flexibility with their own platform.

(Read more from CNBC or CNBC.)


Adam Gill

Hi, Adam here! I am a Trailhead Ranger and also 6x certified. I have been working with Salesforce since 2007, across a wide variety of CRM projects and orgs (both greenfield and legacy). I love travelling and fun fact, I had my scuba diving license before my driving license!

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